Posted on: 30 Jul, 2018
I am going to get the boring stuff out of the way first. Running an escort agency can be fun and profitable. It can also be stressful and risky. So let me give you a simple piece of advice – do not make your life more stressful or risky than it need be. The competition, clients, escort girls can make your life difficult and that is fair enough. But the tax man? That is stress and risk you do not need. Keep books – one set, please – and keep them up to date. Get yourself an accountant – preferably one who understand the industry. Put money aside every week for your tax liabilities. Pay your tax on time. And if there is any question about whether to pay X or Y, pay the larger amount.
So, I am assuming that you have looked on the search engines and found our who your competitors are. Which means that you also know the prices in the market. You also know what the girls shown on your competitors sites look like. You have a decent sense of what kind of Geneva escorts you are going to be working with and the numbers involved. The percentage commission paid by escort girls to escort agencies varies to some extent from place to place. But as a rough rule of thumb, you will be charging around forty per cent as a commission from the fees that the girls collect from the clients. That is for advertising and answering the phone, screening clients and doing the running around. Taxi charges or drivers fees will be extra.
The next small step is to check on the search volumes. By which I mean, what are the main search terms that potential clients use to look on the internet? What are the relative number of searches between those search terms? (There are normally one or two large ones in each location) And what is the overall size of the market compared to other markets? For example, how big is Leeds compared to Manchester? Ibiza compared to Malaga? Chelsea compared to Belgravia? And you can get most of the information through a simple tool called Google Trends. Armed with that information you are now able to start building your escort agency web site, and then your escort agency.